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A banner ad is one of the oldest forms of advertising that was used online. It refers to the square ad boxes that are scattered across a webpage. The standard banner ad is one which is placed on the top of a webpage and has text and images that are visible to the visitors. These ads may also have animation, graphics and videos which manage to catch people's attention better and promotes the website to them. Many online businesses use these banner ads to promote their website as they are effective and enjoy a very good click through rate.