When you are looking forward to get more traffic at your website then the only option that is left to you is to buy traffic. You need to advertise and promote the website so that the target consumers can learn about it and visit the same. There are different forms of online advertising that can be used for this but the most effective option is banner ads. They are considered to be the oldest form of online advertising and continue to be effective. These ads catch target consumer’s attention better and are noticed well. They are ideally placed on the top of the publisher’s website place and are thus noticed by the people who visit the website.